Consumers are increasingly purchasing insurance via the direct channel. The channel held a 48.1% share of the personal lines distribution market in 2018, up four percentage points a year prior. The direct channel has become particularly prevalent in private motor insurance, which is the largest personal line by gross written premiums. The shares of the broker, affinity, and bank channels saw declines. Customers show a preference for online channels when buying insurance. Customer engagement remains challenging, with a significant proportion of costumers indicating they switch at renewal.
This report explores customer purchasing behavior and how consumer preferences are changing over time. It uncovers the differences, expected market share, key insurance brands, and footprint by product that each key distribution channel accounts for. The report also provides a forecast on how the personal lines distribution split will evolve over the next few years and looks into the key trends and new propositions that may drive this.
Reasons to Buy
#. Understand how consumers purchase motor, home, travel, and pet insurance across all channels - direct, broker, bank, affinity, and price comparison sites - and how this is likely to change in the near future. #. Discover how each of the channels have grown over the recent years and which are the most selected providers by product line. #. Improve the customer journey and brand loyalty by understanding what influences purchasing decisions and how to meet customer needs. #. Explore the level of customer satisfaction in each of the channels by getting to know the switching behavior at renewal. #. Have a view on which insurance providers have the largest spend in advertising and understand which advertising product attracts the largest spend. #. Get to know about the key emerging players, as well as how existing brands are reinventing their value propositions.
Table of Contents
Direct Channel Broker Channel Bank Channel Affinity Channel Price Comparison Site Channel Marketing Future Market Appendix
Companies Mentioned in the Research
Aviva, Admiral, Direct Line, Brolly, By Miles, Churchill, Petplan, Animal Friends, AXA, Barclays, Lloyds Bank, Halifax, Insure & Go, Tesco Bank, Co-op Insurance, Nationwide, Santander, HSBC, RSA, BISL, UK Insurance, Chubb European Group, Pets at Home, Asda, Sainsbury’s, American Express, John Lewis, DAS Legal Expenses, Tesco Underwriting, Sabre, Zenith, MAPFRE Asistencia, Ageas, Vast Visibility, Geo Underwriting, RSA, Legal & General, Compare the Market, Moneysupermarket.com, Confused.com, Gocompare.com, LV=, Waitrose, Vitality Health, Pluto, Hiscox, Tesla, Hastings Direct, Saga, Staysure, Policy Expert, Holidaysafe, Swinton Group, Equifax, A-Plan, Oliver & Sanders, Quotezone, Ardonagh Group, Madison Dearborn Partners, HPS Investment Partners, Freedom Brokers, Bought By Many, Homelyfe, Virgin Money, Cigna Europe, Gresham Insurance, M&S Bank, Monzo, Starling Bank, Trov
Single User Licence
Pay Offline Form
Offline Order Facilitation for Research, "UK Personal Lines Insurance: Distribution and Marketing 2019"